In 1989, Jacquie, an ardent environmentalist since childhood, pioneered green marketing by founding J. Ottman Consulting, Inc. Her mission: apply her blue chip consumer packaged goods expertise gained at top NYC ad agencies, with a creative bent for dreaming up new products and her finely honed strategic instincts to help businesses develop and market the next generation of products designed with sustainability in mind.
With a client roster that includes over 60 of the Fortune 500, including 3M, Nike, GE, Johnson & Johnson and the U.S. Government, Ottman is a sought-after keynoter for conferences and corporate forums around the globe. She is a founding co-chair of the Sustainable Business Committee of the Columbia Business School Alumni Club of New York. She is also the former co-chair of the NYC chapter of O2, the global network of green designers, and for seven years was founding jury chair for the American Marketing Association’s Special Edison Awards for Environmental Achievement in New Products.
The author of hundreds of articles on green marketing topics, she blogs at Jacquie Ottman’s Green Marketing Blog (www.greenmarketing.com/blog), as well as for the Harvard Business Review and other websites. Her company’s website, www.greenmarketing.com is the largest resource on the web on the subject. Her three previous books on green marketing have been translated into five languages.
A graduate of Smith College, Jacquie lives in New York City.