Hasbro joins How2Recycle label program

Hasbro, Inc., a global company committed to creating the world’s best play experiences, is the latest company to join the growing How2Recycle Label Program. Hasbro joins over 45 other participating companies committed to educating consumers on packaging recyclability by providing clear on-package instructions.

Hasbro’s How2Recycle membership reinforces its stated commitment to reducing the environmental impacts of its products and packaging.

The How2Recycle Label will be found on a number of Hasbro products across its portfolio and will help consumers understand how to recycle each component of packaging.

“Working with How2Recycle will streamline our communication approach to help support consumers in their desire to recycle packaging, and give the material a second life,” says Kathrin Belliveau, Senior Vice President of Global Government Affairs & Corporate Social Responsibility at Hasbro. “This is one of many steps we’ve taken in recent years to make Hasbro packaging more environmentally sustainable, as we pursue our purpose to make the world a better place for children and their families.”

“We are excited to welcome Hasbro to the How2Recycle Label Program” says How2Recycle Project Manager Danielle Peacock. “Their membership shows leadership in the toy industry, and brings How2Recycle to children and their parents through Hasbro’s products. We hope that early recycling education turns into a lifelong recycling ethic.”

Companies interested in joining How2Recycle can visit www.how2recycle.info/how2join/ or contact how2recycle@greenblue.org.

About How2Recycle

The How2Recycle Label is a U.S.-based standardized labeling system that clearly communicates recycling instructions to the public. How2Recycle is a project of the Sustainable Packaging Coalition®, a membership-based group that brings together business, educational institutions, and government agencies to collectively broaden the understanding of packaging sustainability and develop meaningful improvements for packaging solutions. For more information follow us on Twitter @How2Recycle or go to our website at www.How2Recycle.info.

About Hasbro

Hasbro (NASDAQ: HAS) is a global company committed to Creating the World’s Best Play Experiences, by leveraging its beloved brands, including LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH and TRANSFORMERS, and premier partner brands. From toys and games, television programming, motion pictures, digital gaming and consumer product licensing, Hasbro fulfills the fundamental need for play and connection with children and families around the world. The Company’s Hasbro Studios and its film label, ALLSPARK PICTURES, create entertainment brand-driven storytelling across mediums, including television, film, digital and more. Through the company’s commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world and to positively impact the lives of millions of children and families. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

Contact: Anne Elsea, anne.elsea@greenblue.org, 434.202.4847


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