Hotels across the globe are increasingly encouraging guests to embrace green practices. Yet while guests think they are supporting the environment by shutting off lights and reusing towels, they may in fact be victims of "greenwashing," a corporation's deceitful practice of promoting environmentally friendly programs while hiding ulterior motives.
A young Chinese startup with a 27-year-old CEO has a big dream: To make solar power part of everyday life for millions of people: Think airships, tents, mobile phones, remote control toy cars, bicycles, and a lot more.
Hotels may drag their feet on introducing sustainability measures because of the time and effort initially required. But as new surveys by French hotel chain Accor prove, environmental and social responsibility pays off big time for businesses.
John Elkington –
The next decade looks set to be the most challenging, exciting and potentially productive yet. The launch of the UN Sustainable Development Goals and the impending COP21 summit, spurred along by visionary leaders like the Pope, could help the world reboot both corporations and capitalism, says John Elkington.
Dane O'Shanassy –
Leveraging the power of business to inspire and implement solutions to the environmental crisis is the most powerful way to initiate change on a wider scale, says Patagonia Australia and New Zealand General Manager Dane O’Shanassy.
Jessica Cheam –
Many palm oil producers and buyers are sited in Singapore. Hit them where it hurts, by mandating banks and investors to have codes that prevent loans to or investments in firms that aid deforestation and land burning.
Recognising the limits of individual efforts, companies are now joining forces to lobby for changes in policy and in financial markets. This places the city in the middle of the sustainability conversation, John Elkington says.