Nature doesn’t need people. People need nature. This is the powerful message and the bold tagline of six new short films released by environmental non-profit group Conservation International last week, featuring the voices of famous Hollywood actors including Julia Roberts, Harrison Ford, Robert Redford and other A-list stars.
The campaign, titled ‘Nature is Speaking’, aims to raise the awareness that people need nature for their survival as a species rather than the other way around. It also encourages viewers to actively engage in the conversation about the vital links between nature and human well-being by joining in the discussion through various social media. United States technology firm HP has promised to donate US$1 to CI up to $1 million for every use of the hashtag #NatureIsSpeaking on Twitter, Facebook, Instagram, G+, Vine, LinkedIn, Youtube and Tumblr.
In this film, Julia Roberts, who plays the voice of Mother Nature, provocatively delivers these messages: “I have fed species greater than you. And I have starved species greater than you. My oceans, my soil, my flowing streams, my forests: They all can take you - or leave you… Your actions will determine your fate. Not mine.”