BASF showcases innovations for a sustainable future

Wide range of innovations enabled by chemistry support value-added industries

BASF at CSITS: Booth 2H02, Intex Shanghai, May 8-11

Shanghai, China May 8, 2013 BASF, the world leading chemical company, is demonstrating its commitment to supporting the growth of high added value industries in China with a wide range of innovation for a sustainable future at China (Shanghai) International Technology Fair (CSITS). 

The Fair aims to promote innovation-driven development, intellectual property protection and technology exchange. It presents the direction of economic transition in Shanghai, with a focus on high value added industries and service industries. Representatives from the Ministry of Commerce and Ministry of Science and Technology, National Development and Reform Commission and State Intellectual Property Office, Municipal Government of Shanghai and government bodies from more than 30 other provinces/cities, Ministry of Commerce, Ministry of Science and Technology, as well as local and international enterprises, are visiting and participating at the Fair. 

Dr. Albert Heuser, President, Functions BASF Asia Pacific, President and Chairman BASF Greater China, will make a key note speech on “Innovations for Sustainability” at the Innovation Summit of the Fair on the afternoon of May 8, 2013. 

“We understand sustainability as the balancing of economy, ecology and society to meet the challenges of the future. Innovation will be the key to meeting these challenges and therefore the driver of growth and value creation in the future in China as well as globally. This opens up many opportunities for the chemical industry as a key enabler. With the inauguration of our Asia Pacific Innovation Campus in Shanghai, we will create innovations from Asia, for Asia and beyond, contributing to the evolution from manufacturing to value-added industries in China, and in Shanghai in particular,” said Dr. Heuser. 

At the first phase of the new Innovation Campus Asia Pacific inaugurated in November 2012, around 450 researchers and developers in technical teams from 17 regional business units come together, forming a powerful innovation hub for Asia Pacific region. Scientists in close proximity to local markets are working in international and multi-disciplinary project teams. The Innovation Campus also helps intensify development of local scientific and technical talents and to foster innovative culture in the chemical and our customer industries. 

The innovations showcased at BASF’s booth help to develop solutions for all of the three major areas: 

Resources, environment and climate

Dramatically rising energy demand and climate change are among the world’s most pressing challenges. In addition, access to clean water and other non-renewable resources is becoming increasingly important. BASF’s solutions for building insulation, future mobility, as well as biodegradable plastics for organic waste disposal will be on show to demonstrate the important role of chemistry in this area. 

Food and nutrition

A growing world population needs more food, and better nutrition quality will also be necessary. For example, BASF’s AgCelence® products not only offer protection against diseases caused by fungi or insects, but also improve yield, marketable quality, production efficiency and stress tolerance by promoting photosynthesis and reducing premature ethylene production. 

Quality of life

A comprehensive showcase of BASF’s contribution to a modern lifestyle is the smart forvision, a forward-looking electric vehicle jointly developed by BASF and Daimler. In addition to transparent organic solar cells, transparent and energy-saving light-emitting diodes and infrared-reflective films and coatings, high-performance foams are used for insulation against cold and heat. smart is also setting new standards of lightweight design with the use of the world’s first all-plastic wheel rim. 

About BASF in Greater China

BASF has been a committed partner to Greater China since 1885. With major investments in Nanjing, Shanghai and Chongqing, BASF is one of the largest foreign investors in the Chinese chemical industry, and maintains the BASF Asia Pacific Innovation Campus in Shanghai as a research and development hub for the Asia Pacific region. In Greater China, BASF posted sales of approximately €6.7 billion in 2012 and employed 8,435 people as of the end of that year. BASF has 21 major wholly owned subsidiaries and 10 major joint ventures in Greater China. For further information, please visit

About BASF

BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. We combine economic success with environmental protection and social responsibility. Through science and innovation, we enable our customers in nearly every industry to meet the current and future needs of society. Our products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF posted sales of €72.1 billion in 2012 and had more than 110,000 employees as of the end of the year. Further information on BASF is available on the Internet at 


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