Global brands participate in China's leading Eco Lifestyles event

Global brands participate in China’s leading eco-lifestyles event

ECO LIFESTYLES 2011 is already described as the “largest and most comprehensive eco exhibition in China”.

To be held at the Shanghai World Expo Theme Pavilion from 15 to 17 September 2011, the event will bring together eco-friendly companies and green brands. It also aims to grow China’s LOHAS (Lifestyles of Health and Sustainability) market, by educating the consumer on the benefits of eco-friendly and green products, as well as encouraging green and eco-friendly lifestyles.

ECO LIFESTYLES 2011 will showcase Eco products, including Food, Design, Home, Fashion, Health and Transportation. It will be a full three day event, inspiring healthy ecological lifestyles for China.

The exhibition will be held alongside two major events, namely the ECO LIFESTYLES DESIGN FAIR, and the Eco Industry and LOHAS Forum. These two concurrent events are targeted at the “trade segment”.

The ECO LIFESTYLES DESIGN FAIR, a component of ECO LIFESTYLES 2011, will showcase innovative sustainable designs in China, using eco-friendly materials. Categories include home design, furniture, household arts, product, building and fashion. A premiere sustainable Design Competition is now underway (closing date for entries on 31 July 2011), with finalists’ works being showcased and judged at the three-day event.

The Green Transportation Hub is organized as part of ECO LIFESTYLES 2011, to showcase green technologies in the automotive industry as well as eco-friendly transport options for the residents in China. Volkswagen, one of the global leaders in the automotive industry, has already confirmed their participation in the Green Transportation Hub.

There will also be concurrent activities and special pavilions for the consumers and the public. These include the LOHAS One-stop Eco Home, the Nostalgia Theme Pavilion, Green Kitchen, and the One Million Signature LOHAS Day Event.

In the GREEN KITCHEN, visitors can learn about eating healthily, with great tasting foods, drinks, and organic desserts. They can also pick up a few tips on city farming and grow their own vegetables, which guides at the GREEN KITCHEN will share. Mengniu, one of the largest dairy producers in China and a conglomerate listed on the HKSE, has already confirmed their participation.

In the One Million Signature LOHAS DAY event, more residents in Shanghai will get a chance to sign up and pledge their affirmation to live a LOHAS Day. In one of the signature collection drives, 500 students and academics from Shanghai University pledged their commitment to live a day of health and sustainability. More of these signature drives will be held at shopping centres, universities and residents’ communities, and will continue into the ECO LIFESTYLES 2011 event.

Other exhibitors at ECO LIFESTYLES 2011 include Warrior Shoes, China’s most famous vintage footwear, Lékué, one of the world’s leading producers in innovative silicone home products, and Dethlefsen & Balk (D&B), one of the world’s oldest suppliers of high-quality teas.

Click on www.ecolifestyles.cn/en to see more details of the event.

ECO LIFESTYLES 2011 is supported by the Shanghai municipal government and organized by Shanghai Municipal Commission of Commerce, Shanghai Municipal Education Commission, Shanghai Municipal Agricultural Commission and China Trade Promotion Committee.

For media enquiries, please contact:

Emma Xu

Shanghai Ecowing Business Consulting Co, Ltd

10F, Mingde International Plaza, 588 North Xizang Road, Shanghai.

Tel: +86 21 6605 1988

Email: emma@slinedesign.com

Patrick Wong (Singapore Representative)

Tel: 65 9327 1535

Email: ecolifestyles@ymail.com

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