German premium automaker BMW last week unveiled a new brand in China in a bid to tap the nation’s fledgling electric car market.
According to the company, the first product carrying the nameplate of Zinoro, or Zhinuo in Chinese, is an all-electric vehicle that will make its debut in November this year at the Guangzhou auto show and hit the market in the first quarter next year.
The car is “specially made in China for China”, said Friedrich Eichiner, member of the management board of BMW.
The country is on the right track with regard to electric cars, but the switch to a new technology takes time, he said.
The Zinoro brand is owned by BMW’s local partnership with Brilliance Auto, and the cars will be built at the joint venture, which now produces the BMW 3 Series, 5 Series and X1 at plants in the northeastern city of Shenyang.
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