Net Zero 101 Media Training

At a time when more businesses in the Philippines are claiming that they are prioritising sustainability and shifting towards net zero, the role of media as storytellers and scrutineers has never been more critical.

The rapidly evolving business and policy landscape is changing what it means to be sustainable, which, in turn, is influencing how investors and key stakeholders view environmental, social, and governance (ESG) considerations.  

This will affect how ESG-focused news is perceived. With scientists worldwide agreeing that the planet must reach net zero carbon emissions by 2050 to stay within the 1.5-degree Celsius threshold, the media needs to develop subject matter expertise to critically and analytically report on the topic in a way that has impact.  

The influence of the media on shaping corporate decision-making towards wider ESG performance was also highlighted by a recent BBC Studios survey of business leaders in Singapore. The survey showed that 89 per cent of respondents found media reporting to be ‘very impactful’ in shaping corporate ESG strategy. Media reporting also shapes public perception of business sustainability performance, with 91 per cent of those surveyed saying that it was important for companies to be seen by external parties as ‘socially responsible’. Up to 52 per cent said they will typically engage with higher-cost suppliers who carry better ESG credentials.

To upskill journalists, media practitioners, and communicators in purposeful and impactful storytelling on net zero, the Net Zero Carbon Alliance, the largest private sector group advancing the country’s progress on carbon neutrality towards net zero, in partnership with Eco-Business, Asia Pacific’s leading ESG-focused media, innovation, and intelligence platform, will be delivering the country’s first-ever Net Zero 101 Media Training.

This full-day training and workshop invites media and those in corporate communications in the Philippines to better understand the key arguments supporting net zero, the outcomes of COP28 and what to expect from COP29 later this year, how to uncover the net zero beat, and the best ways of publishing impactful stories on businesses’ net zero progress.

Sponsorship and media grant  

To support the wider coverage of stories on net zero, the Net Zero Carbon Alliance is opening the opportunity for four of its members to sponsor and speak at the Net Zero 101 Media Training. The sponsorship includes a seat at the panel discussion for one of the sponsors’ representatives, and a media grant to be awarded to one (1) media or journalist each nominated by the sponsor who will publish at least one (1) story in his or her publication.  

Interested members may please email Toni Bacsain at bacsain.mac-ec@energy.com.ph

Workshop Participation.

Workshop participation is free for selected media and journalists on a first come, first served basis. To apply for a spot, please write to Ma. Antonette Bacsain, Partnership and Engagement Officer, Energy Development Corporation at bacsain.mac-ec@energy.com.ph.

Participation to the Net Zero 101 Media Training by representatives of a NZCA member is available on a first come, first served basis and at a special pricing of ₱6000 nett inclusive of workshop materials and meals. Due to the limited number of seats for this cohort, we will welcome only 30 participants from NZCA members’ corporate communications teams.