Engagement Through Social Media (Singapore)

Date
Location

Singapore

More information

Visit the event website

Event Type

Social media has become an essential part of the communications process, in both conveying awareness and communicating to internal/external stakeholders.

Workshop aims:

* Targeted at those working in the public or private sector communications or engagement

* Will help those that know you need to start using social media at work but don’t know where to

start

* Will help delegates learn from the experience of companies and public sector organisations

that are already using social media

* Will help delegates to convince others in your organisation why social media is important.

The workshop will:

* Provide an overview of social media in the world today

* Explore the different social media tools and how they can be used in public & private sector

communications and engagement

* Provide a practical introduction to how to introduce social media into the public & private

sector communications mix

* Discuss real examples of social media in action with regards to Corporate Social

Responsibility – good and bad practice

* Give delegates the knowledge and skills to start using social media in communications and

engagement.

Course agenda:

Social media – the basics

* What is social media?

* Seven types of social media explained

* Usage statistics

* Why should your organization care?

Using Facebook in communications and engagement

* Profiles, pages and groups

* Enhancing your presence – apps, content and updates

* Promoting your Facebook presence – growing your network

* Examples of Facebook in action in the public sector – good and bad

* What can the public sector learn from private sector use of Facebook?

Using Twitter in communications and engagement

* What roles can Twitter play in communications and engagement?

* Harnessing the power of Twitter to reach new audiences

* Getting the right content for Twitter – achieving shareability

* Integrating Twitter into the communications mix

* Understanding Twitter: hashtags, retweets and the rest

* Developing the conversation – follow etiquette on Twitter

* Attracting followers to grow your Twitter audience

* Examples of Twitter in action in CSR – good and bad

* What can the public sector learn from private sector use of Twitter?

Social media relations – dealing with coverage on social media

* What is social media relations?

* Effective online monitoring

* The local online audit

* What to monitor and how

* Should you respond if someone says something bad about you?

* How you can respond to social media coverage of your organisation

Writing a social media strategy

* Components of a good social media strategy

* Gaining buy-in – the case for and against social media

* Implementing social media in communications and engagement

* Tackling the issue of blocked access to social media at work

* How to evaluate the effectiveness of social media

Sponsor/exhibitor contact

Sean Flynn
[javascript protected email address]

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Supporting Organisations

ABB
Asia Plantation Capital
Diamond Energy
Basf
City Developments Ltd
DNV-GL
Geocycle
Sindicatum
Olam