CHOOOSE raises US$15 million in capital round co-led by Temasek’s GenZero, Soundwaves

CHOOOSE raises US$15 million in capital round co-led by Temasek's GenZero, Soundwaves

CHOOOSE, a Norway-based climate tech company that delivers a software platform enabling enterprises to integrate climate action into their customer experiences, today announced a US$15 million funding round backed by climate tech-focused investors.

CHOOOSE has established a leading position in delivering a Software-as-a-Service (SaaS) platform that enables enterprises to build, manage, and report on customer-centric climate programs. Large enterprises in the aviation, travel, and logistics sectors partner with CHOOOSE to embed climate action wherever they interact with their consumer or corporate customers.

With standard integrations, customer-friendly interfaces, automated CO2 emission calculations, and connected marketplaces of carbon solutions, enterprises build climate programs on CHOOOSE that empower their own customers to understand and act on the carbon footprint of products and services.

The funding round was co-led by GenZero, a decarbonisation-focused investment company wholly owned by Singapore-headquartered investment company Temasek, and SOUNDWaves, a sustainability-focused investment vehicle founded by Ashton Kutcher and Guy Oseary. Existing investors also participated in this round, including Shell Ventures and Vinyl Capital, among others. Other current investors include Amadeus IT Group and Contrarian VC.

The funds raised will support CHOOOSE in expanding its platform to support new enterprise sectors and broaden the portfolio of both immediately available and frontier carbon solutions that are supported on the platform – which currently includes Sustainable Aviation Fuel (SAF), carbon removals and verified offsets. CHOOOSE works with leading aviation, travel and logistics enterprises such as Air Canada,, British Airways, Clarksons,, Iberia, SAP Concur, Southwest, Japan Airlines, Freightos and LATAM Cargo, among others.

CHOOOSE also plans to expand its footprint across more geographies to provide greater accessibility and support to its increasingly international client base.

Andreas Slettvoll, CEO and Co-founder of CHOOOSE, said: “The need for climate action has never been greater. And now everywhere we look, we see individuals and organisations wanting to factor climate impact into their decision-making, and to support solutions. But getting started can seem daunting – we know software can make this easier by embedding awareness and access to climate solutions in the right places. This is why we’re building CHOOOSE. We are honoured to have GenZero and SOUNDWaves lead this funding – both partners bring new technical competence and resources around climate and company building –  and we cannot think of better partners in scaling the CHOOOSE platform and accelerating climate solutions.”

Frederick Teo, CEO of GenZero, said: “Many consumers and businesses are rightly concerned about their carbon footprint. This is especially true in the context of higher emission activities like air travel, but we see this rapidly becoming relevant in all sectors. To unlock these reductions, they need accessible, accurate emission information to decision on, and trusted ways of addressing the emissions that do happen. CHOOOSE’s deep familiarity with sectors such as aviation and travel allows them to seamlessly embed robust and accurate emissions calculations and carbon mitigation solutions, including high-quality carbon offsets and SAF, within its user-friendly interface. This provides added assurance that consumers and businesses are effectively mitigating their climate impact, thus encouraging greater adoption.”

Katherine Keating, Managing Partner at SOUNDWaves, said: “We see a future where it’s possible to take climate action every time we pursue any activity – CHOOOSE is building software to enable this for both customers and corporates, and should be embedded in every platform.”


CHOOOSE provides the leading Software-as-a-Service (SaaS) platform empowering businesses to integrate climate action into customer experiences. Enterprise partners in sectors like aviation, travel and logistics deploy CHOOOSE to build, manage and report on customer-centric climate programs that embed climate action wherever they interact with their consumer or corporate customers.  Headquartered in Oslo, Norway, CHOOOSE has enterprise partners and employees around the world. Learn more at

About GenZero

GenZero is an investment platform company that aims to accelerate decarbonisation for future generations towards a net zero world. Wholly-owned by Temasek, GenZero has a flexible investment approach and invests globally across three focus areas: technology-based solutions, nature-based solutions and carbon ecosystem enablers. GenZero seeks to deliver positive climate impact alongside long-term sustainable financial returns. For more information on GenZero, visit

About SOUNDWaves

SOUNDWaves is a climate-focused investment vehicle that partners with leading brands and corporations to pilot and invest in early-stage solutions greening supply chains. SOUNDWaves is dedicated to supporting the next generation of clean, circular, and sustainable businesses and works closely with founders to scale for enterprise contracts. SOUNDWaves is headquartered in Los Angeles, California.

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