TPC and Economics of Mutuality Foundation, with NO.17 Foundation, SecondMuse Capital and Mutual Value Labs announce an East–West model for nature and shared prosperity

SINGAPORE, September 2026 — TPC (Tsao Pao Chee) and Economics of Mutuality Foundation, as anchor funders, together with NO.17 Foundation, SecondMuse Capital and Mutual Value Labs as co-architects, today announced a new East-West Place-Based Ecosystem Model for nature restoration, shared prosperity and well-being. The model builds on the Collaboration Declaration made in Davos in January 2026 and the shared commitment to advance a Well-being Economy through place-based transformation.

The initiative brings together capital, enterprise, partnerships and convening to build the infrastructure needed to move from individual projects to a connected field of place-based transformation. A Platform will house shared methodologies, measurement systems, digital tools, investment architecture and learning that can be adapted across different places while remaining rooted in local contexts. This shared infrastructure is intended to connect the different parts of a system, enabling learning, capital and enterprise to work together rather than in isolation.

This work serves the Rural and Ocean ecosystems and builds Capital and Energy & Nature infrastructure for the Well-being Economy.

The approach is grounded in the understanding that economic systems are ultimately shaped by relationships, between people, communities, businesses, capital and the natural world. By strengthening those connections and creating the conditions for people and organisations to act on what matters to the places they are part of, the platform seeks to build economies where well-being, regeneration and mutual value can reinforce one another.

“The work of building a Well-being Economy cannot be done from a distance. It has to be built in places, with the people, businesses and communities who are already shaping those economies. What we are creating is the infrastructure to connect these efforts, so that what is learned in one place can strengthen another, and so that capital and enterprise can become part of restoring the systems that sustain life,” said Sook Yee Tai, Chair, NO.17 Foundation.

“SecondMuse has spent the last 15 years redesigning how economies function for the people and places within them, with a conviction that capital itself can be redirected to serve regenerative ends rather than extract from them. The Restore Nature Discovery Phase is where we apply the most rigorous test yet to our approach, and where we believe the next model for systemic, place-based investing is taking shape,” shared Simon Baldwin, Senior Vice-President, Asia Pacific, SecondMuse and Asia Pacific lead, SecondMuse Capital. “What this work proves matters beyond any single location. It shows that capital can be organised around any place’s own economic system, generating returns and regeneration together in a way we believe can be learned from and carried beyond geographies.”

“Businesses do not operate apart from communities and nature, but depend on them. This initiative will help translate that interdependence into more mutual economic models in which financial performance and positive social and environmental outcomes reinforce one another over time. By aligning the incentives and capabilities of business, capital, government, and communities around the needs of each place, we can create value that is shared, sustained, and regenerative,” said Alastair Colin-Jones, Executive Director of Mutual Value Labs.

The Collaboration also marks the progression of the Restore Nature Discovery Phase, established in June 2026. The Discovery Phase is being developed across East Kalimantan, Simeulue and Central Sulawesi, with the work moving through diagnosis, design, deployment and launch through October 2028. NO.17 Foundation leads governance, landscape access and ecosystem mobilisation across Asia. SecondMuse leads the design and deployment of the investment pipeline on the ground, and Mutual Value Labs brings deep corporate engagement on strategic sourcing of commodities and mutual-value measurement from its work across the wider collaboration.

From Davos to real places

The Restore Nature Discovery Phase in Indonesia is bringing the approach into three distinct landscapes: East Kalimantan, Simeulue and Central Sulawesi. The work is exploring how economic systems can be reshaped to create opportunities for communities while restoring the natural systems on which local economies depend.

In East Kalimantan, the partners are exploring the transformation of a 7,000-hectare palm oil concession into a diversified agroforestry system, with opportunities across agriculture, ecotourism and carbon. In Simeulue, Aceh, the work is connecting terrestrial and marine economies, while in Central Sulawesi, it is examining opportunities within an economy shaped by both nickel and smallholder agriculture.

With the development of a Platform to house shared infrastructure, the partners are bringing together the learning from each landscape to develop Economic Blueprints, identify investable enterprises and explore opportunities for outcomes-based financing with Sorenson Impact Institute. By bringing together the economic, social and ecological dimensions of each place, the work seeks to identify where targeted interventions can create wider system-level change. This will help connect place-based transformation across different contexts, while building the knowledge and investment architecture needed to take what works in one place and learn from it elsewhere.

Building the infrastructure for systemic transformation

A central principle of the Platform is that systemic transformation requires infrastructure. Without shared infrastructure, every place rebuilds the same tools, partners measure different things, and learning remains trapped within individual projects. The platform is therefore designed to build a common foundation that every participating place can draw from and contribute to.

The Platform will focus on five interconnected areas: common methodology; measurement, monitoring, reporting and verification and outcomes-based financing; technology and digital tools; investment architecture and governance; and learning, storytelling and field-building.

As anchor funders, TPC and Economics of Mutuality Foundation provide the funding commitments for the Platform, while NO.17 Foundation, Mutual Value Labs and SecondMuse, as co-architects, bring their respective expertise to deploy those commitments and build the Platform.SecondMuse Capital brings expertise in systemic investing, economic blueprinting, enterprise pipeline development and capital architecture, while Mutual Value Labs contributes its work on mutual value creation, methodology development, corporate engagement, learning journeys and field-building. NO.17 Foundation serves as the anchor steward of the Restore Nature work in Asia, while TPC brings its operating experience, business ecosystem, catalytic capital and convening capabilities.

An East-West bridge

The new platform connects work across Indonesia, the United States and the United Kingdom, bringing together different place-based initiatives through a shared approach to economic and ecosystem transformation.

In Indonesia, the work is focused on places where natural systems and local economies are closely connected. In the West, the model is being applied in established economies through work in Oregon and the United Kingdom, with the shared methodology adapted to local contexts, creating opportunities to exchange learning, approaches and investment opportunities across markets.

The partners will use this East–West network to strengthen the infrastructure supporting each place, connecting capital, enterprise, knowledge and partnerships while allowing local teams to develop solutions that reflect their own economic, social and ecological context.

The ambition is to build a Well-being Economy through place-based action: an economy in which people, communities, businesses and nature are understood as interconnected, and where creating value for one strengthens the conditions for others to thrive.

Opening the platform to new places and themes

The model will grow to include new places and themes, with the ocean and blue economy identified as the first area for future expansion. By building shared infrastructure across places, the platform will connect local anchors with the methodology, partnerships and capital needed to develop place-based pathways and enable partners to learn from one another and build new models together.

This reflects the broader ambition of AT ONE IMPACT WEEK 2026 | Singapore: to move from ideas to systems, from systems to integration, and from individual efforts to the relationships, infrastructure and ecosystems that allow a Well-being Economy to take root.

About TPC

TPC (Tsao Pao Chee) is a fourth-generation family business holding company headquartered in Singapore that is committed to empowering the Well-being and Happiness economy. TPC does this by supporting global connectivity and resilience through its supply chain and logistics activities, and well-being-focused activities aimed at fostering individual and collective growth. TPC’s purpose-led well-being business ecosystem comprises IMC Industrial, OCTAVE, and multiple non-profit organisations, including NO.17 Foundation, OCTAVE Institute, and Restore Nature Foundation, operating in unity to add value to life, with corporate offices in the People’s Republic of China, Thailand, Indonesia, and Japan. https://tsaopaochee.com/

About NO.17 Foundation

NO.17 Foundation is the nexus of capital, consciousness, and collaboration in the Well-being Era — the philanthropic heart of TPC (Tsao Pao Chee). Rooted in SDG 17: Partnerships for the Goals, NO.17 unites values-aligned funders, partners, and changemakers to catalyse systemic transformation. Through trust-based giving, regenerative coalitions, and strategic ecosystem building, we activate new forms of capital — financial, social, cultural, spiritual, institutional, ecological, and human — as a force for collective flourishing. https://17foundation.org/

About AT ONE IMPACT WEEK

AT ONE IMPACT WEEK is a global platform hosted by TPC and NO.17 Foundation, convening leaders to build the architecture of a Well-being Economy. Taking place in Singapore, it marks a shift from ideas to systems — where ecosystems are activated, infrastructures are shaped, and partners come together as builders. In 2026, anchored by the question, “What if love becomes infrastructure?”, AT ONE IMPACT WEEK is where the Well-being Economy moves from belief into built reality.

About SecondMuse Capital

SecondMuse Capital is the investing arm of the SecondMuse Group. We focus on designing and financing economies of the future, economies that restore ecosystems, strengthen communities, and drive equitable innovation. Since 2008, the work of the SecondMuse Group has demonstrated significant global reach, extending to more than 190 countries and territories. Across these contexts, we have supported the development of over 43,000 ideas to build inclusive systems and sustainable markets across climate, health, education, and workforce. We have managed $72M in catalytic capital to build economies that benefit people and protect the planet, and have supported more than 2,450 ventures that have gone on to raise over $1.8B in follow-on funding. Our expertise is powered by systems thinking, human-centred design, and community-centred finance. https://secondmusecapital.com/

About Economics of Mutuality Foundation

The Economics of Mutuality Foundation is a nonprofit organisation based in Geneva, Switzerland dedicated to advancing mutual value as a new model for business and finance. Through building the field, the Foundation brings together business leaders, investors, academics, and practitioners to accelerate the transition toward economies that create mutual value. By supporting the development of place-based mutual economies, the

Foundation helps mobilise the capital, partnerships, and learning needed to build and scale a global movement for systemic change. https://www.eom.foundation/

About Mutual Value Labs

Mutual Value Labs is an innovation firm that helps businesses create value by solving problems for people and the planet. Through leadership development, strategic advisory, and place-based living labs, it works with leaders, organisations, and cross-sector partners to cultivate businesses, and ultimately economies, that deliver enduring value for the long-term wellbeing of society and the natural world. Founded on pioneering research between Mars, Inc. and Oxford University’s Saïd Business School, Mutual Value Labs is owned by the Economics of Mutuality Foundation and has offices in Geneva and London. https://www.mutualvaluelabs.com/