Opinion / #water efficiency
As global heating shifts the planet’s water cycle out of balance, lives, nature and economies are under threat.
In the World Economic Forum’s 2023 Global Risks Report, nine of the ten biggest risks for the next decade have a water-related component.
You can ‘nudge’ someone to take up new activities, but unless they truly believe in its value, they won’t keep it up, says associate professor and behavioural economist Grace Lee.
Global efforts involving awareness-raising, nudging, and shaming are necessary but not sufficient to prevent a climate crisis. Addressing the problem more effectively requires international governance arrangements that amount to a new social contract on global public goods.
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