Company: Gold Mercado (Diamond & Moissanite Jewelry Brand)
Location: Remote / Hybrid
Experience Required: 2–5 Years
About Gold Mercado
Gold Mercado is a fast-growing jewellery brand specialising in moissanite and lab-grown diamond jewellery. We focus on high-quality craftsmanship, modern designs, and performance-driven e-commerce growth in the USA market.
Role Overview
We are looking for a results-driven Social Media Advertising Expert who can scale our paid campaigns, generate consistent sales, and optimise customer acquisition costs. The ideal candidate understands buyer psychology in the jewelry space and knows how to convert high-intent audiences into paying customers.
Key Responsibilities
- Plan, launch, and scale paid ad campaigns on:
- Meta (Facebook & Instagram)
- TikTok Ads
- Pinterest Ads (bonus)
- Manage daily ad spend and optimise for ROAS and CPA
- Create and test high-converting ad creatives (UGC, reels, static, carousels)
- Build and manage funnels for:
- Prospecting
- Retargeting
- Lookalike audiences
- Conduct A/B testing on creatives, audiences, and copy
- Analyse campaign performance and generate actionable insights
- Collaborate with designers/video editors for ad creatives
- Track performance using tools like Meta Ads Manager, Google Analytics, and Shopify
- Stay updated with the latest trends in e-commerce and social media ads
Requirements
- Proven experience managing profitable ad campaigns for e-commerce brands
- Strong understanding of Meta Ads Manager and pixel tracking
- Experience with Shopify stores and conversion tracking
- Ability to interpret data and optimise campaigns based on performance
- Knowledge of jewellery, luxury, or fashion market (preferred)
- Strong copywriting skills for ad creatives
- Experience in scaling brands in the USA market is a big plus
Key Metrics You Will Own
- ROAS (Return on Ad Spend)
- CPA (Cost per Acquisition)
- Conversion Rate
- Customer Acquisition Cost (CAC)
- Revenue generated from paid channels
What We Offer
- Performance-based incentives
- Opportunity to scale a fast-growing jewellery brand
- Creative freedom to test and innovate
- Long-term growth opportunity
Bonus Skills (Nice to Have)
- UGC content strategy
- Influencer collaboration experience
- Email/SMS retargeting knowledge (Klaviyo)
- Basic video editing or creative direction
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