ESG is fragmenting – how should businesses respond?

ESG is meant to align environmental, social and governance priorities. But companies are increasingly being forced to choose between competing issues as ESG starts to break apart. How should companies rethink their approach?

Telok Ayer, Singapore
As ESG fragments, it raises questions over who owns the function. In many organisations, the answer is unclear. Sustainability teams are no longer the sole owners of ESG – but they are still expected to coordinate across departments to manage different risks. Image: Robin Hicks / Eco-Business

For years, environmental, social and governance (ESG) has been treated as a single, unified concept – a neat framework bringing together environmental, social and governance priorities under one strategic umbrella.

That model is starting to break down.

What we are seeing now is not integration, but fragmentation. Environmental issues are being driven by climate disclosure laws and carbon markets. Social issues are being reshaped by supply chain due diligence and labour regulation. Governance is being pulled into legal, audit and compliance frameworks. Each pillar is evolving at a different pace, under different pressures, and with different consequences for business.

The idea of ESG as a coherent strategy is giving way to something more complex – and more difficult to manage.

Three pillars, three different engines

At a high level, ESG still looks unified. But beneath the surface, each component is now being shaped by distinct forces.

The “E” is being driven by climate regulation and financial disclosure. Climate-related reporting frameworks are now designed to inform investors and capital markets, with a focus on emissions, transition risk and financial materiality. The shift is clear: environmental performance is no longer just about impact – it is about financial risk and disclosure.

The “S” is being driven by supply chain laws and human rights obligations. New regulations require companies to identify and address environmental and human rights impacts across their value chains, including suppliers and business partners. This moves social issues firmly into operational and procurement functions.

The “G” is becoming a compliance and accountability function. Governance is increasingly about legal exposure, internal controls and board oversight – particularly as ESG data becomes subject to assurance and regulatory scrutiny. Each pillar is now being shaped by a different system: finance, supply chains and legal governance. That is not integration. It is divergence.

Regulation is driving ESG apart

The fragmentation of ESG is not accidental – it is being driven by the regulatory landscape.

Across 2025 and 2026, sustainability regulation has intensified globally, particularly in areas such as climate reporting, supply chain due diligence and human rights compliance. The most active areas of regulation are not unified – they are focused on distinct ESG topics, including reporting, supply chains and labour standards.

At the same time, regulatory approaches are diverging across regions. Some jurisdictions are strengthening disclosure requirements, while others are scaling them back or simplifying them to reduce economic burden. This has created a fragmented compliance environment where companies must navigate multiple, sometimes conflicting expectations.

In theory, ESG is meant to align environmental, social and governance priorities. In practice, companies are increasingly forced to prioritise between them. A company investing heavily in decarbonisation may face rising costs in its supply chain. A firm strengthening human rights due diligence may encounter operational delays or supplier disruptions. A business focused on governance and compliance may become risk-averse, slowing down innovation.

The rise of functional ownership

As ESG fragments, ownership is shifting. Environmental issues are increasingly owned by finance teams and CFOs, particularly where they intersect with reporting and capital allocation. Social issues are moving into procurement, operations and supply chain management. Governance sits with legal, audit and risk functions.

This creates a structural challenge. Who owns ESG as a whole?

In many organisations, the answer is increasingly unclear. Sustainability teams are no longer the sole owners of ESG – but they are still expected to coordinate across functions. This creates a complex operating model where accountability is distributed but responsibility remains concentrated.

The result is friction.

The Asia Pacific region is particularly exposed to this trend. On one hand, the region is experiencing rapid growth in ESG regulation and disclosure requirements. On the other, regulatory frameworks remain uneven across jurisdictions, with different countries prioritising different aspects of ESG.

At the same time, supply chains across Asia are under increasing scrutiny – particularly in areas such as labour rights, environmental compliance and traceability. This places significant pressure on companies operating across multiple markets.

The challenge for businesses in the region is not just compliance – it is coordination. How do you manage ESG when the rules are different in every market, and the expectations are constantly evolving?

What this means for companies

If ESG is fragmenting, companies need to rethink how they approach it. First, they must move away from treating ESG as a single strategy.

Environmental, social and governance issues require different expertise, systems and governance structures. Trying to manage them under one umbrella without recognising these differences creates inefficiency.

Second, they must invest in cross-functional coordination. Fragmentation increases the need for integration at the organisational level, even as the external landscape diverges. Sustainability leaders must act as connectors between finance, operations and legal teams.

Third, they must accept that trade-offs are inevitable. The idea that ESG decisions can always align perfectly is no longer realistic. Companies must develop clear frameworks for prioritisation and decision-making.

The end of ESG as we know it?

ESG is not disappearing. But it is evolving from a single umbrella concept into a set of specialised domains shaped by different regulations, incentives and organisational owners.

The challenge for sustainability leaders is no longer simply integration. It is maintaining coherence across a fragmented landscape.

The companies that succeed will not cling to ESG as a single framework. They will build the capability to manage its divergence.

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