#advertising 新闻
Business executives around the region are very wary of being called out for greenwashing, a survey by Kearney finds. Changing rules for how firms can communicate their sustainability credentials are fuelling angst.
The Singapore-based communications strategist has launched Early Majority, a company that aims to speed up the adoption of sustainability solutions that have struggled to achieve scale.
政策和金融
Non-profit calls on investors to divest from advertising agencies working for polluting clients
For the first time, the study by Planet Tracker goes beyond tracking fossil fuel clients that the world's ad heavyweights work for, but also look at advertisers that have a high waste and water footprint.
Australia's advertiser association has released a new code for environmental claims that could prevent Big Oil from making spurious green claims. Activists say the new code could go further by preventing net-zero claims based on offsets.
#advertising 观点
If sustainability really was at the heart of everything businesses did, the planet probably would not be 1.2°C warmer than it should be. It's time for corporates to stop using the same meaningless catchphrase – or risk alienating consumers
