#advertising Berita
Karbon & Iklim
Amid industry decline, Asia’s media struggles to answer a hard question – should we stop accepting fossil fuel advertising?
No publisher in Asia has publicly rejected Big Oil ad dollars to date, and most provide a platform for fossil fuel brands, described by UN chief Antonio Guterres as "godfathers of climate chaos". Journalists and news consumers believe dirty energy advertising discredits climate-related content, but support for a tobacco-style ad ban is limited.
An ad for McDonald's garlic chilli sauce promotes giving away 134 million sachets every year. Singapore's ad watchdog ruled that there was no breach of its code, after receiving a complaint that the ad celebrates waste.
Karbon & Iklim
As UN chief slams advertising industry for promoting fossil fuels, agency majors go quiet
United Nations chief António Guterres called ad agencies "enablers to planetary destruction". The industry's biggest ad firms have not responded to calls to drop fossil fuels clients. Dirty energy ads will have to be banned before agencies transition, say NGOs
Karbon & Iklim
Greenwashing fear is driving investment in sustainability in Asia – but also stunting climate ambition, study finds
Business executives around the region are very wary of being called out for greenwashing, a survey by Kearney finds. Changing rules for how firms can communicate their sustainability credentials are fuelling angst.
#advertising Opini
Karbon & Iklim
Fossil fuel ads work on you too – here’s how
Fossil fuel firms are among the biggest spenders on Google ads that are designed to resemble search results.
If sustainability really was at the heart of everything businesses did, the planet probably would not be 1.2°C warmer than it should be. It's time for corporates to stop using the same meaningless catchphrase – or risk alienating consumers
