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Experts warn louder sustainability messaging in Asia could deepen greenwashing risks, while shifting business priorities and consumer realities are also pushing “green” claims out of the spotlight.
As experts warn that “greenhushing” risks undermining climate progress and enabling misinformation, a new guide calls on companies to “openly, accurately and courageously” talk about their sustainability credentials.
Companies that once competed to look green are now competing to make fossil fuel dependence look reasonable, a study of nearly 2,000 oil and gas advertisements finds.
This year, ‘greenrinsing’ – shifting climate targets after luring investment – cast a shadow over corporate decarbonisation efforts, while fossil fuel firms leaned on carbon capture technologies to justify ongoing expansion and promoted natural gas as "clean".
Semua #advertising News
24 November 2025
6 Maret 2025
Pangan & Agrikultur
Half of global croplands could see a drop in suitable crops at 2°C of warming
21 Januari 2025
13 Desember 2024
Karbon & Iklim
17 brands called out for greenwashing in 2024
25 September 2024
16 Agustus 2024
11 Juni 2024
2 April 2024
11 Maret 2024
23 Februari 2024
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22 November 2023
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10 Februari 2023
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Berita / Manufaktur
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