Asia Pacific‘s leading platform for sustainable development
#advertising Berita
Experts warn louder sustainability messaging in Asia could deepen greenwashing risks, while shifting business priorities and consumer realities are also pushing “green” claims out of the spotlight.
As experts warn that “greenhushing” risks undermining climate progress and enabling misinformation, a new guide calls on companies to “openly, accurately and courageously” talk about their sustainability credentials.
Companies that once competed to look green are now competing to make fossil fuel dependence look reasonable, a study of nearly 2,000 oil and gas advertisements finds.
This year, ‘greenrinsing’ – shifting climate targets after luring investment – cast a shadow over corporate decarbonisation efforts, while fossil fuel firms leaned on carbon capture technologies to justify ongoing expansion and promoted natural gas as "clean".
Makanan & Pertanian
Half of global croplands could see a drop in suitable crops at 2°C of warming
Karbon & Cuaca
17 brands called out for greenwashing in 2024
#advertising Pendapat
Polisi & Kewangan
Fossil fuel adverts are today’s tobacco. Cities must ban them
The promotion of oil, coal and gas is poisoning our environment, driving climate change and slowing the clean energy transition.
Karbon & Cuaca
Fossil fuel ads work on you too – here’s how
Fossil fuel firms are among the biggest spenders on Google ads that are designed to resemble search results.
If sustainability really was at the heart of everything businesses did, the planet probably would not be 1.2°C warmer than it should be. It's time for corporates to stop using the same meaningless catchphrase – or risk alienating consumers
#advertising Video
While some companies greenhush, others are upfront about their inability to meet sustainability targets. Eco-Business asked experts at the Ecosperity conference if it pays for businesses to be "vulnerable" about sustainability progress.
#advertising Audio
Despite a decline in cases of greenwashing, academic Kim Schumacher tells the EB Podcast that the problem isn't going away, it's just taking on a different form as companies roll back sustainability commitments.
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