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Experts warn louder sustainability messaging in Asia could deepen greenwashing risks, while shifting business priorities and consumer realities are also pushing “green” claims out of the spotlight.
As experts warn that “greenhushing” risks undermining climate progress and enabling misinformation, a new guide calls on companies to “openly, accurately and courageously” talk about their sustainability credentials.
Companies that once competed to look green are now competing to make fossil fuel dependence look reasonable, a study of nearly 2,000 oil and gas advertisements finds.
This year, ‘greenrinsing’ – shifting climate targets after luring investment – cast a shadow over corporate decarbonisation efforts, while fossil fuel firms leaned on carbon capture technologies to justify ongoing expansion and promoted natural gas as "clean".
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