Corporates’ silence on sustainability hinders progress, as do splashy unrealistic vows. South Pole’s APAC leader Shruti Singh tells Eco-Business how businesses can thread the needle and communicate to build trust in a polarised environment.
Fred Puckle Hobbs teams up with former Sea Green colleague Shreya Mallabadi to launch blue economy-focused sustainability communications consultancy Tathva.
The Singapore-based communications strategist has launched Early Majority, a company that aims to speed up the adoption of sustainability solutions that have struggled to achieve scale.
There is too much "fluff and waffle" in sustainability reports, said experts at the launch of new guidelines to help brands avoid greenwashing. "Corporate vulnerability", however, is an untested strategy that will require bravery.