After a brutal period that hurt startups and companies with exposure to the US, green shoots are emerging in Asia in some sectors.

Eksklusif Singapore-based circular clothing enterprise Cloop said it does not want to encourage dumping of cheap, disposable clothing that cannot be resold.

The “On the frontlines” audio show, which examines the mounting pressure on Asia’s chief sustainability officers to demonstrate their value in the Trump era, bested competitors in the small and medium media category for “Best Use of Audio” at the awards ceremony held in Manila, Philippines.

Experts warn louder sustainability messaging in Asia could deepen greenwashing risks, while shifting business priorities and consumer realities are also pushing “green” claims out of the spotlight.