The focus of this white paper is communications and the notion that better, more coordinated information exchange is a key strategy for furthering green investment and green growth.
Our research and client engagements associated with the Global Green Economy Index™ have revealed actionable examples where communications and the technologies that enable them can help to advance green economic growth today.
Our research suggests that:
- Obstacles to green business growth – including identifying talent in foreign markets, commercialization challenges and the “Valley of Death” – could be lessened by better leveraging of communications technologies and new opportunities provided by crowdsourcing and crowdfunding;
- Shortcomings in national policy communications restrict green investment flows, contributing to investor uncertainty and adding to the costs of due diligence for green businesses;
- Renewable energy advocates must reframe the debate on government subsidies, finding creative ways to educate policy makers and the general public about the negative impacts of existing fossil fuel subsidies;
- Consumers are generally attracted to the environmental benefits of green products and services but often lack clear pathways to access them, partly because information campaigns have not successfully communicated their economic rationale;
- Green businesses must better “brand” their products and services, forging a more emotional connection between consumers and nascent cleantech commercial brands.