SULB Company to showcase structural steel at Smart Skyscrapers Summit

The Smart Skyscrapers Summit is proud to announce SULB Company as the Platinum Sponsor of this year’s edition of the event, to be held on 11-12 May 2015.

Produced by global conference organizers Expotrade, the summit will take place at Sofitel The Palm Resort and Spa, Dubai, UAE. The summit will see SULB Company showcase structural steel in a presentation titled ‘Building with Structural Steel’, to be made by Hiroyasu (Gabriel) Kobayashi, General Manager, Sales & Marketing, SULB Company. SULB’s session will describe structural steel, highlight the benefits of using structural steel in building and explain the architectural flexibility introduced by using structural steel. With environment-friendliness and sustainability being part of the core values of SULB Company, the Smart Skyscrapers Summit is the ideal partner for them to showcase their solutions.

The importance of structural steel and the choice of the Smart Skyscrapers Summit are emphasized by Hiroyasu (Gabriel) Kobayashi, General Manager, Sales & Marketing, SULB Company, who will be speaking at the event. He feels, “Structural steels give architects the flexibility for them to unleash their design innovation, and not to be restricted by traditional building shapes and construction methods.

SULB believes that this summit will provide the opportunity for designers and architects in the GCC, to be exposed to the technology that is already available in the region; This can result in the GCC redefining the skylines of GCC cities which will become the inspiration for future generations.”

Brad Hariharan, Regional Director, Expotrade Middle East, organizers of the conference, welcomed the partnership, saying, “It gives us great pleasure to welcome SULB Company as Platinum Sponsor of the Smart Skyscrapers Summit. Sustainability in the construction of high-rise development is critical and the importance of the right building material in this context cannot be emphasized enough. SULB’s commitment to a sustainable future is echoed in the core premise of the Smart Skyscrapers Summit as well. We look forward to a long and meaningful relationship with SULB Company.”

With the global shift towards sustainable urban development, using the right building material in the construction of smart skyscrapers is of the utmost importance. Structural steel and the role it can play in this move is a topic of particular relevance in this context. It is of special importance in the GCC region, where a number of countries are forging ahead with plans for advanced urban development. Learn more about sustainable urban development in the region at the Smart Skyscrapers Summit 2015 to be held on 11 – 12 May at Sofitel The Palm Resort and Spa, Dubai.

For more details on the summit, visit

About SULB Company

SULB is a joint venture between FOULATH (51%) and YAMATO Kogyo (49%) from Japan. SULB, at its Bahrain operation has a DRI plant (1.5 million tons/Y), a melt shop (1 million tons/Y) and a heavy section mill (600K tons/Y). At SULB’s Jubail (Kingdom of Saudi Arabia) facility, SULB has a second light/medium rolling mill with an annual capacity of 450K tons/Y.

SULB boasts a strategic location in the GCC and is a fully integrated producer with the capability of producing from DRI to structural steel products. SULB’s cost effective integration and comprehensive product range are further reinforced by the latest technical know-how imparted by the Japanese shareholders YAMATO Kogyo (who operate structural steel plants in Japan, Thailand and the USA)

These advantages insure that SULB is strategically positioned to take advantage of the expected growth in GCC demand of structural steel.

For more information, please visit

About Expotrade

Expotrade is a global conference and event organizer with its head office based in Melbourne, Australia and a regional office in Dubai, United Arab Emirates. Expotrade has delivered some of the largest, most successful B2B industry conferences and events. For almost 10 years, our unique blend of knowledge, experience and flexibility has accomplished an array of consistently top quality events. Today, Expotrade events enjoy such a distinctive edge, they are amongst the best patronized in the calendar.

For more information, visit

Contact information:

Rukmini Sengupta Roy
Marketing and Communications Manager
Expotrade Middle East FZ-LLC
1002 Al Thuraya Tower 2
PO Box 500686 Dubai Media City
Dubai, United Arab Emirates
Tel: +9714-4542135
Fax: +9714-4542136


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