Ithara Group joins Middle East Smart Landscape Summit as gold sponsor

 Expotrade Middle East, organizers of the 4th Middle East Smart Landscape Summit are thrilled to announce Ithara Group, a provider of educational, play and sports solutions, as a Gold sponsor for the forthcoming edition of the summit. The summit will be held on 25-26 April 2016 at Sofitel Dubai The Palm Resort & Spa.

Across two days, the summit will provide strategic insights into innovative landscaping techniques with extensive plans to promote green infrastructure in the Middle East and UAE in particular. The summit will emphasize on the crucial need to create environments that endorse physical activity and an active lifestyle.

Announcing the partnership, Mr. Brad Hariharan, Regional Director, Expotrade Middle East, said, “We are delighted to welcome Ithara Group as a Gold Sponsor of the fourth edition of the Middle East Smart Landscape Summit. As one of the sponsors for the 2014 edition of the summit, it indeed means a lot to us to have Ithara Group recognize the value in our summit and join as a Gold Sponsor this time around. We greatly appreciate their generous support.”

Ms. Elena Lazareva, CEO, Ithara Group will deliver a keynote presentation on the topic, Play4All concept for Outdoor Playground Design. During her 20 minute presentation, she will elaborate upon this concept that uses “destination parks” to engage young and elderly in outdoor activities.

Elaborating further, Ms. Elena Lazareva, said, “The Middle East Smart Landscape Summit is spearheading landscape innovations in the region. With our ideas on urban planning and outdoor leisure, we would like to contribute to UAE’s future development. Furthermore, during the course of the summit, we expect to come across a big number of other great ideas and meet likeminded people during the event.”

Ms. Lazareva has more than 15 years experience working with children and children’s playgrounds. Since 2007, she is working with the Ithara Group in developing incentives for children to be physically active and “Bringing Kids to Life!”

Mr. Hariharan, further added, “Through our summit Ithara Group will showcase some of its key products to over 400 industry professionals and decision makers across the GCC.”

More information on the 4th Annual Middle East Smart Landscape Summit is available now at Follow the Summit on social media with the hashtag #MESLS2016.

About Expotrade

Expotrade is a global conference and event organizer with its head office based in Melbourne, Australia and a regional office in Dubai, United Arab Emirates. Expotrade has delivered some of the largest, most successful B2B industry conferences and events. For almost 15 years, our unique blend of knowledge, experience and flexibility has accomplished an array of consistently top quality events. Today, Expotrade events enjoy such a distinctive edge, they are amongst the best patronized in the calendar. For more information, visit

About Ithara Group

Ithara Group is one of the Middle East’s most innovative Outdoor Leisure solution providers. With almost a decade in the market, Ithara Group has created more than 300 unique playspaces across the UAE, Oman and Saudi Arabia. With solutions for young and old, we have created challenging and entertaining reasons to play outside for many hours. For ideas and more information, visit or search for itharagroup in Youtube, Instagram or Twitter.

Contact information:

Lakshmi Ramarajan
Expotrade Middle East FZ-LLC
Tel: +9714-4542135


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