Global GreenTag cleaning product standard recognised

The Standard was developed with the assistance of an industry expert panel including representatives of ACCORD - the industry association for personal and cleaning product manufacturers, manufacturers such as Eco Store and Ecolab and the GreenTag National Advisory Committee for Cleaning products, including representatives of the Building Service Contractor’s Association, the National Cleaning Suppliers Association and Bridget Gardner from Fresh Green Clean.

According to Bridget, ‘Environmental marketing is complex and often fraught with ‘greenwash’. GreenTag’s scientific approach to measuring a product’s whole-of-life impact is the missing link for green cleaning. Now the full life cycle impact of a microfibre mop will be able to be compared with that of green chemistry or steam cleaning equipment, for example. I really hope the industry will embrace such a positive move.’

GreenTag is unique because it’s not a pass fail label, it’s a rating system that uses whole of life, life cycle analysis (LCA) and also considers all the health and biodiversity impacts of all constituents to 0.01 per cent and ensures that the product is both safe to use.

It also assesses the corporate social responsibility of the manufacturer, its supply chain, labour practices and reports results transparently using a product scorecard and EcoPOINT score. The Bronze, Silver, Gold or Platinum GreenTag Mark also makes it easy for professionals to choose between certified products.

GreenTag has been in the market and recognised by GBCA in the building and interiors sector for nearly 5 years and has nearly 900 products under certification.

Contact: David Baggs,


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