Chronicle Books joins How2Recycle

Chronicle Books is the latest member to join How2Recycle and is the first book publisher in the on-package recycling label program. Chronicle Books is an independent award-winning publisher of illustrated books and gift products in design, art, architecture, photography, food, lifestyle, pop culture, and acclaimed children’s titles

Chronicle Books will be using the How2Recycle label initially on its plastic film packaging around journals, one of the wide variety of plastic wraps that can go in retail store bins with plastic bags. These include bags, wraps, and other films using Resin Identification Codes #2 and #4, and items with the How2Recycle Store Drop-Off Label.

This label is part of a partnership with the American Chemistry Council’s Flexible Film Recycling Group (FFRG), that provides sponsorships for How2Recycle participation including Chronicle Books.

“It’s very exciting to see the book and paper hard goods sector join How2Recycle through Chronicle Books, as many of these items include PE film for product protection that many people don’t think to recycle,” said Anne Bedarf, Senior Manager with GreenBlue. “As with other plastic films, the Store Drop-off message is important to keep these valuable films out of both the landfill but also materials recovery facilities where plastic film becomes contaminated and causes a problem for sorting equipment.”

“Chronicle Books is committed to sustainability and finding ways to reduce our environmental footprint. This responsibility is reflected in our choice of materials, thoughtful design, and in our daily office life. Partnering with How2Recycle for the Sukie Rescued Paper Journal line seemed like a natural fit, and we’re proud to be helping to educate our consumers on the recyclability of plastic films.”

Companies interested in joining the quickly expanding How2Recycle program can visit http://www.how2recycle.info/join or contact how2recycle@greenblue.org.

About How2Recycle

The How2Recycle Label is a U.S.-based standardised labeling system that clearly communicates recycling instructions to the public. How2Recycle is a project of the Sustainable Packaging Coalition®, a membership-based group that brings together business, educational institutions, and government agencies to collectively broaden the understanding of packaging sustainability and develop meaningful improvements for packaging solutions. For more information, follow us on Twitter @How2Recycle or go to our website at www.How2Recycle.info.

About Chronicle Books

Chronicle Books, one of the most admired and respected publishing companies in the U.S., was founded in 1967 and over the years has developed a reputation for award-winning, innovative books. Recognized as one as the fifty best small companies to work for in the U.S. (and the only independent publisher to receive this award), the company continues to challenge conventional publishing wisdom, setting trends in both subject and format, maintaining a list that includes much admired illustrated books and gift products in design, art, architecture, photography, food, lifestyle, pop culture, and acclaimed children’s titles. Chronicle Books’ objective is to create and distribute exceptional publishing that’s instantly recognizable for its spirit, creativity, and value. For more information about Chronicle Books visit www.chroniclebooks.com

- See more at: http://www.how2recycle.info/news/2016/chronicle-books-joins-how2recycle#sthash.zQkPR0TV.dpuf

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