Boulder Brands joins GreenBlue’s How2Recycle label program

GreenBlue’s Sustainable Packaging Coalition (SPC) on April 28 announced that Boulder Brands has joined the organization’s How2Recycle Label program.

Boulder Brands is one of the largest natural consumer packaged food companies in the US and is comprised of Earth Balance, EVOL, Glutino, LEVEL, Smart Balance, and Udi’s Gluten Free Foods.

Boulder Brands joins more than 35 How2Recycle members dedicated to helping consumers recycle their products the right way with clear and simple on-package instructions. The company will be the first to label polyethylene bread and baked good bags.

“Boulder Brands is thrilled to be working with How2Recycle to encourage recycling among our consumers,” said Kyle Heberle, SVP for Operations & Supply Chain for Boulder Brands.

“Reducing our environmental footprint is a key goal for our company, and as a packaged goods manufacturer we also take our responsibility seriously to educate our consumer on relevant issues. Our partnership with How2Recycle will help us increase transparency and awareness on our packaging and the importance of recycling. Boulder Brands is particularly pleased to have the opportunity to be the first How2Recycle member to start labelling polyethylene bread and baked goods bags in the months ahead in partnership with the American Chemistry Council’s Flexible Film Recycling Group.”

Consumers will begin to see the label appear on-package this summer and Boulder Brands will increase the use of the label as they undergo packaging refreshes throughout the year.

About How2Recycle

How2Recycle is a program of GreenBlue’s Sustainable Packaging Coalition (SPC). The SPC’s goal is for the How2Recycle Label to appear on the majority of consumer goods packaging by 2016 and to provide participating companies with detailed information regarding the recyclability of their packaging. How2Recycle sponsorships are available for the use of the Store Drop-off Label. These sponsorships are made possible through the support of the Flexible Film Recycling Group(FFRG) of the American Chemistry Council. Any company interested in joining How2Recycle or obtaining a fee sponsorship should visit www.how2recycle.info/how2join and contact Anne Bedarf at anne.bedarf@greenblue.org.

For How2Recycle program updates, follow us on Twitter @How2Recycle.

About GreenBlue and the Sustainable Packaging Coalition

GreenBlue® is a nonprofit that shapes the business of sustainability. We arm the agents of change with the science and resources needed to make business more sustainable. The organization’s Sustainable Packaging Coalition® is a membership group that brings together business, educational institutions, and government agencies to collectively broaden the understanding of packaging sustainability and develop meaningful improvements for packaging solutions, and holds two conferences each year to further this goal. For more information follow us on Twitter @GreenBlueOrg.

About Boulder Brands, Inc.

Boulder Brands, Inc. (NasdaqGM: BDBD) is committed to offering food solutions that give consumers opportunities to improve their lives – one product at a time. The company’s health and wellness platform consists of brands that target specific health trends: the Glutino® and Udi’s Gluten Free® brands for gluten-free diets; the Earth Balance® brand for plant-based diets; the Level Life™ brand for diabetes-friendly diets, EVOL foods for consumers seeking simple and pure ingredients; and the Smart Balance® brand for heart healthier diets. For more information about Boulder Brands, Inc., please visit www.boulderbrands.com.

Contact:
Anne Elsea
anne.elsea@greenblue.org
434.202.4847

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