Facilitated by Cornis van der Lugt, a Geneva-based consultant with over twenty years’ experience in the environmental field at international level, we learn that leading corporations are experimenting with carbon footprinting, water footprinting and other accounting tools to take stock of their impact and dependence on basic services that nature provides them with. Sport lifestyle company PUMA has published an Environmental Profit and Loss Account, summarising environmental impacts through its operations and supply chain at a value of €uros 145 million. Exploring solutions to reduce its impacts, mining giant Rio Tinto has committed itself to Net Positive Impact. Innovating in product design, Sony has introduced a “Road to Zero” environmental plan with the long-term goal of achieving a zero environmental footprint by 2050. These and other examples of Natural Capital business innovation will be explored in this one day seminar, providing participants with an introduction to start their journey.