Community Engagement is essential in today’s society as more people are willing to vocalise their concerns. Despite investing heavily in community engagement activities, many organisations still face mounting negativity and struggle to convert the unconverted. If organisations fail to put the community’s interest at the core of their engagement, efforts will be deemed as transactional. Sustainable community engagement requires not just meeting the community’s needs but also the organisation’s long-term strategic goal. Having a good balance is crucial. But how to do it right?
- Can you formulate a clear strategy for your engagement & outreach activities?
- Do you know how to profile your community and involve them in your decision-making?
- Are you able to measure the efficacy of your engagement programmes to refine current strategies?
This 2-day conference aims to equip participants with actionable strategies to effectively formulate, implement and evaluate their community engagement plans to achieve win-win outcomes. Through in-depth case studies from a cross-section of industries spanning local and international, public and private, learn how to develop creative engagement strategies while balancing diverse interest. Pick up innovative ideas, best strategies and pitfalls to avoid in getting employee’s involvement, forging effective partnerships as well as avoiding engagement fatigue. Identify the potential risks and issues that can affect your engagement initiatives.