The green marketing program consists of 4 sessions every Saturday starting the 23rd of November that introduces the Green Marketing Matrix, encouraging innovative approaches to marketing new products or services. Teach your team the importance of a Green Marketing approach.
The course is structured as an experiential route to higher education, with a high degree of involvement and interaction. It will allow for the combination of theoretical aspects with practical methods of implementation in daily corporate life. At the end of the program, participants will possess new skills applicable in:
- Implementation of actions that are consistent with the vision of people, planet and profit.
- Applying green marketing strategies, while avoiding “green washing” practices.
- Identifying the optimal pathways to achieve sales, environmental and cultural results, in line with a green marketing oriented vision.
- Give new life and creative energy to their marketing strategies.